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Research papers

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Paul Handley, Frank Macey
June 15, 1977
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Citation

Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/poundsaver


Research papers

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Ivor Shalofsky
June 15, 1977
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Citation

Shalofsky, I. (1977a, June 15). Bringing merit to Europe. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/bringing-merit-to-europe


Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism
Author: Marianne de Souza
June 15, 1977
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Citation

de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/contribution-of-qualitative-research-techniques-to-the-definition-of-product-and-communication-strategies-in-the-holiday-field


Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into lighter users' attitudes. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lighter-users-attitudes


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products


Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Texan fun packs. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texan-fun-packs


Research reports

Eye research: Problem tracking

The present research aims to identify significant eye-problems and assess discontent with the presenteye products purchasable without prescription in order to provide a steer for new product development.The current report focuses on a qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/eye-research-problem-tracking


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance